Sam Piliero – The Facebook Ads Blueprint

The Facebook Ads Blueprint by Sam Piliero

The Facebook Ads Blueprint course

Sam Piliero – The Facebook Ads Blueprint is a practical training program built for entrepreneurs, media buyers, ecommerce brands, and marketers who want to improve their Facebook and Instagram advertising performance with a more structured and profitable approach.

This course focuses on the full ad system, from setup and account structure to creatives, measurement, advanced optimizations, scaling strategies, and seasonal campaigns. Instead of giving random tips, it presents a complete framework for building, managing, and optimizing paid social campaigns in a way that is easier to test, track, and scale.

Whether you are just getting started with paid ads or already running campaigns and looking to improve efficiency, this program helps you understand how to make better decisions with your creatives, targeting, goals, and campaign structure.

What’s Included

• Step-by-step Facebook ads training
• Beginner-friendly startup section
• Day 1 ads implementation guidance
• Account structure training for better campaign organization
• Creative strategy lessons for ad performance
• Measurement and goal tracking frameworks
• Advanced optimization methods
• Shotgun Sniper strategy training
• BFCM and seasonal sale strategy content
• Bonus email marketing training by Max Sturtevant
• Live call recordings for practical learning
• Partner guides and notes

Modules & Sessions

01. Start Here

A foundation section that introduces the course structure, learning path, and the essential mindset behind building profitable Facebook ad campaigns.

02. Day 1 Of Ads

Focused on getting campaigns launched correctly from the beginning, helping you avoid common mistakes and start with a stronger testing process.

03. The Best Account Structure

Covers how to organize your ad account for clarity, scalability, and better performance tracking across campaigns and ad sets.

04. Creative

Explains the role of ad creatives in Facebook campaign success, with guidance on building stronger ads that attract attention and improve conversions.

05. Measurement Goals

Shows how to define performance goals, track the right metrics, and make optimization decisions based on meaningful campaign data.

06. Advanced Optimizations

A deeper section for improving campaign efficiency, reducing wasted spend, and refining ads once initial tests are running.

07. Shotgun Sniper Strategy

Introduces a more strategic method for testing and scaling, helping advertisers balance broad experimentation with precise performance-based decision-making.

08. Sale Strategy BFCM Q4

Dedicated to high-conversion seasonal campaigns, especially around Black Friday, Cyber Monday, and other major promotional periods.

09. Bonus – Email Marketing by Max Sturtevant

An additional training section that expands beyond paid ads and shows how email marketing can support customer retention, revenue growth, and campaign profitability.

10. Live Call Recordings

Includes recorded sessions that give more real-world context and practical insight into how strategies are discussed and applied.

11. Partners Guides and Notes

Extra supporting materials designed to reinforce the lessons and provide reference points for implementation.

Why This Course Stands Out

The Facebook Ads Blueprint stands out because it does not only focus on launching ads. It covers the bigger picture of campaign performance, including structure, creative strategy, measurement, optimization, and scaling. That makes it useful for people who want a more complete Facebook ads system instead of isolated tactics.

The inclusion of bonus email marketing content and live call recordings also adds more practical value, especially for businesses that want to connect paid traffic with stronger backend monetization.

Who This Course Is For

This course is a strong fit for:

• Ecommerce store owners
• Digital marketers
• Media buyers
• Agency owners
• Freelancers running client ads
• Beginners who want a structured Facebook ads learning path
• Intermediate advertisers looking to improve ROAS and campaign efficiency

About the Instructor

Sam Piliero is known for focusing on paid social strategies and helping brands improve advertising performance through better systems, creative testing, and optimization frameworks. This course is designed to translate those strategies into a more actionable and organized learning program.