Femke – Product Strategy for Designers is a practical cohort-based training program created to help product designers become more strategic, influential, and impactful within modern product teams. Instead of focusing only on UI execution or visual design, this course teaches how to think like a product strategist, communicate effectively with stakeholders, and contribute confidently to product direction and decision-making.

Built from real-world experience across startups, high-growth companies, and enterprise environments, this program provides designers with the frameworks, communication systems, and strategic thinking skills needed to move beyond execution and become trusted contributors in product development.

Whether you work in a fast-moving startup or a low design maturity organization, this course helps you improve collaboration, strengthen your reasoning, and increase your influence across teams.

Course Overview

This structured 6-week program combines live learning, hands-on exercises, strategic frameworks, and practical collaboration techniques designed specifically for product designers.

Throughout the course, you’ll learn how to:

• Navigate complex and ambiguous product challenges
• Build strong reasoning behind design decisions
• Communicate ideas clearly to leadership and stakeholders
• Increase influence within cross-functional teams
• Approach product problems strategically instead of reactively

What You’ll Learn

Strategic Thinking & Product Decision-Making

Learn how strategic product thinking works in real-world environments and how designers can contribute beyond visual execution.

Inside this section:

• Product strategy fundamentals
• Decision-making frameworks
• Data-informed reasoning
• Product prioritization concepts
• Strategic influence techniques
• Transitioning from execution-focused work to product thinking

Stakeholder Communication & Buy-In

Develop the communication skills needed to gain alignment and influence product direction confidently.

You’ll learn:

• Storytelling frameworks for product discussions
• Presenting ideas with clarity and confidence
• Explaining design rationale effectively
• Managing stakeholder feedback
• Building alignment across teams
• Communicating with leadership and decision-makers

Product & Design Collaboration

Understand how to work more effectively with product managers, engineers, and cross-functional teams.

Topics include:

• Cross-functional collaboration systems
• Product and design partnership dynamics
• Navigating organizational challenges
• Improving team communication
• Creating stronger working relationships
• Contributing strategically during product development

Course Structure

This cohort-based experience combines live mentorship, self-paced lessons, and real-world projects designed for immediate application.

Included in the program:

• 6-week structured curriculum
• Weekly live sessions with Femke
• Biweekly Q&A sessions with industry experts
• 70+ lessons and training modules
• Hands-on practical projects
• Real-world exercises and strategic scenarios

What’s Included

Live Interactive Sessions

Participate in live training sessions with direct guidance and feedback.

On-Demand Video Lessons

Access lesson recordings and self-paced training materials anytime.

Templates & Worksheets

Use practical frameworks, exercises, and strategic planning resources.

Community Access

Join a network of designers and professionals focused on growth and collaboration.

Certificate of Completion

Receive a completion certificate after finishing the program.

Bonus Access

Level Up Kit

Additional community resources, frameworks, and professional development materials.

Discord Community & Live Events

Access ongoing discussions, networking opportunities, and live learning experiences.

Industry Insights

Learn directly from experienced product and design professionals working in leading companies.

Why This Course Stands Out

Unlike many design courses focused only on UI or visual execution, Product Strategy for Designers emphasizes strategic thinking, influence, communication, and business alignment.

This course stands out because it:

• Focuses on real-world product strategy applications
• Helps designers become proactive contributors
• Combines strategy, communication, and execution
• Includes live mentorship and peer interaction
• Addresses challenges in low design maturity organizations
• Teaches frameworks used in real product teams

The program is specifically designed for designers who want to increase their impact, improve collaboration, and grow into more senior or strategic product roles.

Who This Course Is For

This program is ideal for:

• Product designers seeking strategic growth
• UX/UI designers wanting more influence
• Designers struggling with stakeholder communication
• Professionals working in low design maturity environments
• Mid-level designers preparing for senior roles
• Designers wanting stronger collaboration with product teams
• Anyone looking to improve product thinking and career growth

What You’ll Achieve

By the end of the program, you’ll be able to:

• Present and defend design decisions confidently
• Improve collaboration with product managers and teams
• Build stronger strategic thinking skills
• Navigate product ambiguity more effectively
• Increase your influence within organizations
• Become a more impactful and proactive designer

About the Instructor

Femke van Schoonhoven is a respected product designer, educator, and content creator known for helping designers grow beyond execution-focused roles. Through her teaching, mentoring, and industry experience, she focuses on product thinking, career growth, communication, and strategic design leadership.

Conclusion

Femke – Product Strategy for Designers provides a complete framework for designers who want to grow into more strategic, influential, and impactful roles within product teams. Through practical exercises, live mentorship, communication frameworks, and real-world product strategy lessons, this program helps designers build confidence, improve collaboration, and contribute meaningfully to product direction and business success.