Davey and Krista – Design Strategy School is a complete design business and creative strategy program designed to help designers, freelancers, creatives, and studio owners build profitable design businesses with strategic branding, premium positioning, and scalable client systems.

The program focuses on one major transformation:

helping designers move beyond “just making things look good” and build strategic, high-value brands and websites that attract premium clients and support long-term business growth.

Instead of relying on trends, inconsistent pricing, or unclear workflows, Design Strategy School teaches a structured framework for strategic design, branding, pricing, client experience, marketing, and creative business operations.

Built from over 15 years of professional client experience and high-level design education, the course combines design psychology, branding systems, business strategy, client workflows, and marketing into one practical design business framework.

What Is Design Strategy School?

Design Strategy School is a step-by-step program focused on:

• Strategic brand design
• Website design systems
• Client experience
• Design psychology
• Pricing and offers
• Marketing for creatives
• Portfolio positioning
• Scalable studio workflows

The goal is to help creatives build premium design businesses with stronger positioning, more confidence, and more consistent client acquisition.

What You’ll Learn Inside

Inside the program, students may learn how to:

• Design strategic brands and websites
• Improve visual communication skills
• Build profitable creative offers
• Attract premium clients
• Create stronger portfolios
• Sell design services confidently
• Deliver professional client experiences
• Build repeatable studio systems

The course focuses heavily on combining creativity with strategic business thinking.

Module 1 – Studio CEO Essentials

This section focuses on:

• Pricing systems
• Client onboarding workflows
• Studio organization
• Time-saving processes
• Client communication systems
• Website positioning
• Professional operations

Students learn how to operate more like creative directors and business owners instead of overwhelmed freelancers.

Module 2 – Design Principles

This module teaches:

• Core design theory
• Visual hierarchy
• High-end composition
• Strategic design thinking
• Design evaluation frameworks
• Intentional visual communication

The focus is on understanding why strong design works—not just copying trends.

Module 3 – Elements of Design

Topics include:

• Typography systems
• Layout structure
• Color psychology
• Spacing techniques
• Conversion-focused visuals
• User guidance through design systems

Students learn how to create visual systems that improve both aesthetics and functionality.

Module 4 – Brand & Logo Design

This section focuses on:

• Strategic branding
• Logo systems
• Brand identity development
• Client presentations
• Refinement processes
• Professional asset delivery

The emphasis is on building complete strategic brand systems rather than simple logo design alone.

Module 5 – Customize a Showit Site

Students may learn how to:

• Build Showit websites strategically
• Improve website structure
• Manage website projects efficiently
• Deliver polished client websites
• Improve conversions through design
• Create premium website experiences

The focus is on combining strong visuals with strategic functionality.

Module 6 – Marketing for Designers

This section covers:

• Organic marketing systems
• Content strategy
• Visibility building
• Authority positioning
• Inquiry generation
• Sustainable client attraction

The goal is to help designers attract clients without relying entirely on constant posting or burnout-driven marketing.

Module 7 – Build Your Mailing List

Topics include:

• Email marketing systems
• Lead magnet creation
• Email automation
• Audience nurturing
• Trust-building sequences
• Conversion-focused email strategies

Students learn how to create long-term marketing assets through email list ownership.

Module 8 – Paid Advertising

This module focuses on:

• Ad strategy
• Audience targeting
• Creative advertising systems
• Tracking fundamentals
• Revenue-focused campaigns
• Scalable client acquisition

The emphasis is on using advertising strategically to support business growth.

Module 9 – Portfolio Projects

Students work through:

• Real-world creative scenarios
• Strategic portfolio building
• Guided design practice
• Professional project development
• Confidence-building exercises

This helps creatives build stronger positioning and more premium-looking portfolios.

What Makes Design Strategy School Different

Many design programs focus mainly on:

• Software tutorials
• Design trends
• Surface-level aesthetics
• Technical execution only

Design Strategy School focuses on:

• Strategic thinking
• Brand psychology
• Client communication
• Premium positioning
• Conversion-focused design
• Business systems
• Long-term studio growth

This creates a more sustainable and professional approach to creative work.

Key Benefits

By following the program, users may learn how to:

• Build strategic brands and websites
• Improve client communication
• Create stronger portfolios
• Increase pricing confidence
• Build more consistent workflows
• Attract premium clients
• Deliver more professional experiences
• Grow a sustainable creative business

Results vary depending on skill level, implementation, consistency, market demand, and business execution.

Who This Program Is For

Design Strategy School may be valuable for:

• Freelance designers
• Brand designers
• Website designers
• Creative entrepreneurs
• Studio owners
• Content creators
• Marketing designers
• Visual branding specialists

It is especially useful for creatives who want stronger systems, premium positioning, and more confidence in their work.

About Davey and Krista

Davey and Krista are known for teaching:

• Strategic branding
• Website design
• Creative business systems
• Marketing for designers
• Client experience
• Design education

Their training focuses on helping creatives combine strong design skills with sustainable business practices.

Why Strategic Design Matters

Strong strategic design can help businesses:

• Improve brand perception
• Increase customer trust
• Improve conversions
• Create stronger user experiences
• Build premium positioning
• Improve marketing effectiveness

As digital competition continues growing, strategic branding and intentional design systems become increasingly important for business success.

Final Thoughts

Davey and Krista – Design Strategy School provides a structured framework for designers and creatives who want to build strategic, premium design businesses through branding systems, website strategy, client experience workflows, marketing frameworks, and scalable studio operations. By combining visual design principles with business strategy and professional systems, the program helps creatives move beyond trends and build more sustainable, high-value creative businesses.

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